For Urban Vision, we created a series of video loops displayed on monumental six-by-nine-meter screens in the heart of Rome. Conceived as fleeting moments of pause within the flow of advertising, these clips act as artistic interventions that reframe the historic backdrop of Piazza Argentina.
The works interrupt the language of commerce with images that invite reflection and stillness. Some are abstract meditations on plant life and cellular division, others are geometric explorations, while a few carry direct calls for peace. Together, they propose a visual counterpoint to the surrounding noise, offering an encounter that is both intimate and public.
The campaign also engaged with the rhythms of the city itself. By analyzing patterns of movement through cellular data, the screens activated in response to the presence of younger audiences, the intended focus of this project. In this way, the intervention was not only contextual, but situational—delivered at the moment of encounter.